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The week between Christmas and New Year’s is traditionally one of the slowest news weeks of the year, meaning journalists have to commit journalism and cover “stories” that wouldn’t be stories any other week of the year. The problem has gotten even worse in recent years with online news operations A) forced to create even more content to feed the beast and B) too easily tempted to report on social media posts as news.

Take, for instance, Fox 25 Boston basically giving a free ad to Target in Wilmington. The news station reported on a mother who thanked a Target employee for helping her calm her child during a tantrum and the chain’s response to the mother.

Mike Saccone, who wrote the online story for Fox 25, didn’t bother to reach out to Target, the mother or even try to get the employee’s last name. I hope I don’t have to explain to you how pathetic this is.

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